We teamed up for the launch of Dan'up, a drinking yogurt distributed in France's DOM-TOMs.
Our mission was to entirely relaunch the brand:
- packaging design : for more than a dozen references and two different sleeve formats,
- communication : launch of a billboard and radio campaign with the tagline "Dan'up to you!".
The difficulty was to find the good balance between the rational product benefit and the indulgence of the yummy fruits. To achieve this goal, we used the dynamic Dan'up logo to divide the packaging design into two parts:
- a transversal blue color code representing the healthy side of dairy products,
- more vivid colors putting the pleasure of fruits taste forward.
Our work has led to raising brand awareness and recognition, resulting to a market share multiplied by two, up to %25.