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elancyl

Social Media, Website, Print

Elancyl is a slimming expert brand of the group Pierre Fabre, the European leader in dermo-cosmetics. Since 1971, it has been developing innovative products dedicated to the beauty of women. The brand expanded in Turkey as high range brand, only distributed in pharmacies.

Elancyl

Although Elancyl is a very well known brand in France for its expertise in slimming products, there was a lack of brand awareness in Turkey, and there was no media activity whatsoever. 2016 being the year of Elancyl global brand relaunch as well as the launch of an innovation : Slim Design, Pierre Fabre Group requested ddip’s expertise to increase Elancyl brand image among the Turkish customers and to build a whole new communication strategy, both online and offline.
While there was no online activity for Elancyl in France, we decided to create a specific approach for Turkey with :

- Development of new holistic slimming concept : creation of senince.com, a content marketing website dedicated to slimming, the first one in the world endorsed by a brand.
The website engages the users by providing with daily tips, from nutrition to beauty through sport, and includes a personal space for members only encourage them to use all its interactive tools and to share them on Social Media.
- Implementation of a 360° strategy : to increase the recognition of this concept, we launched an integrated online-offline communication : presence on Facebook, Instagram & Spotify with a mirror strategy, print ads in qualitative feminine magazines, in-store advertising interactive tools and even an online programmatic campaign to create traffic.

social media

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Website

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print

Magazine