Empowered by a large audience on social networks (over 600,000 fans on Turkish Facebook page), the group decided to work with ddip on a communication strategy reflecting the quality of Golden Rose.
We focused on three leverages:
- premium branding: glamorous visuals and sophisticated design with smart logo display,
- federating content: gathering the community around Golden Rose products in context and beauty tips,
- inspiring tone of voice : interactive posts with complice brand tone.