We received the mission to raise Urgo products’ awareness through the creation and management of its social media accounts (Facebook, Instagram) in line with brand’s targets: active & sportive women, mothers of early-age children.
Therefore, we based our communication on:
- educational content : from overcoming daily-life trouble to themes like self-surpassing,
- “pop” branding : smooth round shapes, soft colors and discrete logo,
- caring tone of voice : adaptation of the brand tagline “Urgo ile geçer… herşey iyi geçer” (“With Urgo, it will go, everything will go well!”) to a transversal and dynamic use in social media.