As its online platform is the only touching point to interact with its clients, Waternet has requested ddip’s expertise to take it to the next level.
The company entrusted us with creating its entire digital strategy: from the makeover of its website to the conception of a mobile application through the management of its social media accounts.
We focused on three leverages:
- increasing brand awareness : creation of educational and entertaining content on social networks,
- generating brand utility : enhancing the website’s user interface and experience (UI & UX), on top of developing a mobile application to enable the user to monitor its daily water consumption.
- optimizing ROI : creating Facebook and Google ad campaigns, along with a landing page to boosts sales.